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跟著大師學投資-維珍集團維京人Richard Branson

小編覺得,那些說DSE考不上大學就是廢青的人,實在太膚淺了。 今天是理查德·布蘭森(Richard Branson)的生日。Branson被稱為「英國最聰明的人」,不過他從小患有嚴重的閱讀障礙症,16歲從高中輟學創立學生雜誌,想了一個策略令世上兩家最大的企業(百事可樂和可口可樂)同時落廣告。他的策略是跟他們說:你的競爭對手也在我們雜誌落了廣告! Branson這個「輟學廢青」,後來成為了帝國級企業維珍集團(Virgin Group)的創辦人,2016年維珍集團的年營收達195億英鎊,他也成了億萬富翁。 Virgin Group的業務,遍佈商業世界每一個角落,包括維珍航空、維珍鐵路、維珍移動、維珍銀行、維珍唱片......旗下公司前後400家。Richard Branson作風極其愛玩,有如商界中的嬉皮士。他曾穿著婚紗,化著濃妝反串新娘。他有隊F1車隊,與朋友對賭F1積分高低,結果輸了,代價是反串空姐。也曾經裸奔宣傳公司產品。 Richard Branson酷愛冒險,喜歡熱氣球探險,曾多次身陷險境;他曾經駕駛水陸兩棲車橫跨英倫海峽,僅用1小時40分鐘,當時破了世界紀錄;他曾經為了救援英國人質,利用與約旦國王的良好關系,親自駕駛飛機前往伊拉克機場解救人質,並且成功了。而最新近的動向,是正積極準備在幾個月後乘坐公司的火箭上太空,進行太空旅遊。小編覺得,他的維珍集團,更應該叫做「維京人集團」好了。 這位億萬富翁是start-up的粉絲。他曾撰寫一篇「我為何投資初創企業?」(Why do I invest in start-ups?)指初創企業是未來的創新者和工作創造者,將會改變未來的商業模式和生活方式。他說:「Uber,HailO和SideCar這三個運輸app引起了我的注意。人們想要快速、方便和價格合理的方式在世界上最繁忙的城市旅行,這些app滿足這些需求並打亂多年來保持不變的市場。」 「金融是我看到令人興奮的機會的另一個領域。 Indiegogo是一個眾籌平台,允許企業家更好,更便宜地獲得他們開展業務所需的種子融資。同樣,比特幣正在創造一種全新的貨幣形式。我很高興看到PayPal宣布他們將BitPay整合到他們的網站中,我們在維珍銀河上也接受比特幣。」 Richard Branson的投資心得,有以下五條: 1. 不要害怕start-up 「如果我第一眼就了解初創公司的產品或服務,那麼客戶也會 - 如果它解決了需要修復的問題,那麼很有可能會有人購買它。」這就是為什麼他投資Square 2. 限制風險 「你需要運用一切可能措施限制風險帶來的下行,例如使用期權。」 3. 投資你的社區 「投資者應該投資有助於他們的社區或對地球產生積極影響的公司。」 4. 評估你的決策過程 「即使一個想法立刻讓你感到非常好,你也必須拋開第一反應,仔細而客觀地權衡潛在的新企業的利弊。」 5. 最重要的投資可以是無價的 「有時,與你的直覺一起去投資你真正喜歡的東西是值得的。」 最後一點...還真是這位維京狂人的作風! Finally... Happy birthday Richard Branson!